Just a few days back, I have a very good buddy from National University of Singapore (NUS) requested me to share my opinion on Attraction Marketing. He’s really a very intelligent guy, and a guy who is also very helpful, as he has helped many deaf individuals communicate better. So this is for you! Victor 🙂
So what’s this “Attraction Marketing” all about?
If I can put it in simple terms, it would be doing marketing that attracts people to you. You’re the one being hunted down instead of being the hunter. People come rushing for you, instead of you rushing for them. If you want to put it in Marketing principles, you are using the ‘Pull‘ factor.
Is Attraction Marketing New?
If you ask me if it’s new, I would say that the term Attraction Marketing is new, but the practice is not. Many traditional businesses are already practicing Attraction Marketing, just that they may not have a term for it.
Let me show you this very popular example in Singapore right now.
This bubble tea shop opened up in Singapore not long ago, less than a year I think, and it had attracted many bubble tea lovers to their stall. And you know what? Their bubble cost almost twice as much as other bubble tea sold elsewhere!
What’s more? You see long queues every single day! People are willing to wait almost 1 Hour for 1 cup for bubble tea and willing to pay Twice the price they can get elsewhere.
Interesting. This bubble tea shop never do TV advertisements. They never do newspaper ads. They never do a TV program and promote their bubble tea. They didn’t even give out flyers on the streets, or send salesmen around shopping centers to get business. But why they get long queues everyday, and more than 1000 orders of bubble tea sold per day?
You’re right again. That’s Attraction Marketing.
Some people says it’s Word of Mouth advertising. I say it’s true too, ‘cos Attraction Marketing will bring about Word of Mouth for you, if you know how to practice it.
Why Attraction Marketing Is So Powerful?
If you know attraction marketing, and have been practicing it well, you will know the power of it. People who you attracted come to you with their credit cards in their hands ready to swipe. On the contrary, if you are not using attraction marketing, the people are not ready-to-buy people, and that’s why you always need ‘convincing’ , ‘persuasion’ or some ‘slimmy NLP closing techniques’ to get the person to buy from you.
However, bear in mind that you can also build a business without attraction marketing. You can still use convincing, persuasion or kungfu closing techniques to close sales and earn big-fat commissions. People have proven that, especially people in the Sales industry. But…
Why Attraction Marketing is definitely so important to you?
Firstly, you only attract the people you want. You save time convincing people who are not interested in your product or services. You would not have to come across ‘salesy’ or ‘pushy’ to others. If people come to you, they are the best prospects you can get, than those you go after.
Let’s say you are selling an investment package worth $10,000, with a potential of generating a 10% interest annually.
Which is easier?
You going around asking people if they have $10,000 to invest, convincing them that the 10% returns are real, and that the company will pay out bonuses if there are higher returns, and that the company won’t go bankrupt… then trying to close them with Brian Tracy’s Ultimate Closing Skill. You may get ‘punched’ if you try to be too pushy or salesy in your pitch, or trying to come up with some slimmy closing techniques.
You attract the right people who want to buy that investment package, which already have $10,000 in their hands, with a pen on their right hand, and signing on the dotted-line once you hand them the form. They sign the form, and thank you for introducing such a good plan to them, and they may help you get more sales by introducing potential investors to you. (Word Of Mouth!!)
You would have chosen the attraction marketing model (unless you are some slimmy thick-skinned salesmen.)
So HOW do you attract people to you?
Okay. I believe that may be something that you want to know right now, after learning all the benefits of attraction marketing in your business. There are thousands of ways you can attract people to buy from you, the question is, is it viable or not only.:)
There are businesses which uses MONEY to attract people to them. These businesses are most commonly as Sweepstakes or Lottery. They will show the TOP Award for the Lucky Winner, the Top Earnings of past winners, so to attract more people to take part and buy more lottery tickets from them.
There are business which uses VALUE to attract people to them. Doctors and Lawyers are very good examples. They may be the Top professional in their field and people hire them, either to remove a tumor or settle a lawsuit, because they know they can get the job done. They got the value to provide to others, that some other doctors or lawyers can’t provide.
If you’re in network marketing, you’re attracting people to work with you, because they know they can learn how to build a business by partnering up with you. They know how much they VALUE they can receive from your training and mentorship if they partner with you, and not someone else. That’s Attraction.
Basically, you can see that Attraction Marketing is a concept that if you know how to do it, it will really help you in your business, and bring you results that you will never imagine.
Why it matters to me?
Yes. I use attraction marketing in my business, simply because, it really save a lot of my time on my business. I invest my time on people who are interested, and not people who are not interested. I do not waste time convincing people that my business model works, or that it is not illegal…etc. I do explain to people about it, when they come to me with an open-mind and interested for more information, Not with a closed and skeptical mind.
Why it may matters to you?
I don’t know if you are running any business currently.
If you are running a business, regardless online or offline, I do appreciate you to take some time to learn the concepts of attraction marketing, because it will seriously benefit you in your business.
If you are not in a business, then I would consider your LIFE as your business. Learn attraction marketing to attract the things you want in life to you. You want the best job in the world? You want to get Head-Hunted by Top companies? You want to attract the best girlfriend/boyfriend to you?
Then go learn Attraction Marketing!
Now, this is controversial.
Is it right to attract people using MONEY?
As written above, there are many ways you can attract people to you. You can attract people through VALUE (like doctors…), through you LEADERSHIP (like all world famous country leaders)… or you can attract them with MONEY.
But Is it right to attract with money?
If you ask me, I would say you can attract people with money, but the attraction would not last. The attraction will cease once you ran out of money. If you attract with money, the people who come for you, are after your money. You would have seen couples are hitched because of one side is attracted to its wealth and riches. When the wealth is gone, the relationship is gone.
If you’re in network marketing, you would have seen many people flanking their big cheques or flashy big cars to prospects to entice them to join. Yes. They can sponsor people this way. But if you are not going to give value to them, create a leader out of every member you sponsor, I’m going to tell you, these people will leave once you are not driving that car again. You will always need more MONEY to attract these people, to motivate this people to work…
Furthermore, these “money-attraction” method does not duplicate. Network Marketing talks about duplication. How are you going to teach your new members to sponsor people? Do you lend them your flashy car to show-off to their friends? Do you give them your big fat cheque and flank around their neighborhood? After all, if you manage to do all these, what kind of team, culture and values are you inculcating in these people?
I think you know the answer.
Look at Mohandas Ghandi, Look at Mother Theresa, or even Look at Jesus (or your mighty God).
They do not attract people using money. They attract people through Leadership, Helping people, giving more and more Value to every single people they come across. And that’s why their legacy reigns, even after tens or even thousands of years.
Now i hope you have a good idea what attraction marketing is all about, and what is the real attraction behind all successful people. Pardon me if i digress a little bit here and there 😛
So, What does that leave you, my dear friend?
Go ahead and learn how to use attraction marketing and apply it to your life and business. (If you’re in Singapore, contact me and let’s talk over coffee. If you’re overseas, contact me too and we can have a chat about it 😀 )
It has helped me attracted people from all walks of life, from different countries, Me being the hunted instead of the hunter… asking me about my business, and how they can join me. It’s a totally shift in your way of doing business.
That’s about it my friend, and I hope you took away some key business and life concepts from this post right here. And to my great buddy Victor, who is reading this post right now, thanks for your request which allows me to share my honest opinion over here 🙂
Last but not least,
Do leave me a comment below, ‘cos I don’t want you to leave with doubts 🙂
Enjoy your weekend my friend!
P.S. Have you “Liked” my post on The World’s Coolest Intern? If you did, thank you so much!!